PASS Project

Hong Hong Go Green Fashion Design Pavilion- Fashion at Spring Fiar2026 (Pure London)

Funded by the Professional Services Advancement Support Scheme of the HKSAR Government, SFAA Foundation is pleased to extend a sincere invitation for Hong Kong designers to apply for participation in the HK Go Green Fashion Design Pavilion at Fashion at Spring Fair 2026, scheduled on 1–4 February 2026. 

As a talented Hong Kong fashion designer known for your commitment to sustainable design, your work aligns closely with the vision of this upcoming pavilion. The event will highlight designers who champion sustainable practices, innovative materials, and responsible design concepts, offering a strategic platform to present your creations to international buyers, industry leaders, and global partners. 

Through this initiative, we aim to further highlight Hong Kong’s design talents and professionals, and to foster cross-border collaboration with the UK. We believe this is an excellent opportunity to enhance market knowledge, gain insights into current trends, and identify new opportunities for innovation and growth. Below the exhibition details for your reference. 

Exhibition Name: Fashion at Spring Fair

Exhibition Date: 1–4 February 2026

Exhibition Venue:  NEC, Birmingham

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Pavilion Theme: Go Green: Connect Hong Kong Designers’ Across Borders

Eligibility:  HK fashion designers and have developed its own fashion brand with at least 20 stock keeping units (SKUs) 

Number of Display Items Allowed per Designer: 15 items 

Criteria Evaluation: Each piece will be evaluated and assessed based on specific criteria, including eye-catching colors, exaggerated designs and design impacts in equal weighting

Interested designers please register here and submit your product photos to sfaaevent@gmail.com. Since seats are limited, the steering committee will evaluate the submissions based on the listed evaluation criteria and determine the results

If you have any additional questions or require further information, please feel free to contact us at sfaaevent@gmail.com. We look forward to your participation!